Ashley Zarling

Ashley Zarling is a revenue-cycle and health care administration leader with a deep passion for diagnostic laboratories and doing things the right way. She specializes in building compliant, sustainable revenue strategies for laboratories and healthcare organizations, with a proven track record of increasing revenue, strengthening audit readiness, and improving operational workflows through automation and custom software solutions.

Ashley is known for working strictly by the book. Compliance is not an afterthought in her work: It is the foundation. She brings extensive experience aligning billing, coding, and operational practices with payer policy, CMS guidance, and regulatory requirements, while still helping organizations scale efficiently and responsibly.

Her approach blends technical rigor with innovation. By leveraging automation, system integrations, and process redesign, Ashley has helped organizations reduce manual burden, improve accuracy, and create repeatable, defensible revenue workflows. She is especially passionate about using technology to support long-term compliance rather than short-term gains.

At the core of her work is a genuine commitment to providers and patients. Ashley believes that compliant, well-run revenue operations ultimately protect access to care and support better patient outcomes. She brings this perspective into every engagement, ensuring that financial performance never comes at the expense of integrity.

Outside of work, Ashley is a mother of three and a lifelong creative. She is an artist who enjoys painting in her free time, finding balance and inspiration through creative expression. She lives in North Dakota and spends much of her downtime in the Black Hills of South Dakota, where she recharges and reconnects with nature.